The system your revenue runs on.
Custom CRM, software and integrations — built around how your business actually operates, then run by the engineers who built them.
Nobody has a marketing problem. They have seven tools that never met.
A lead arrives and nothing routes it. The rep finds out an hour later. The CRM says one number, the ad platform says another, and the person who could fix it is the person who left.
It arrives nowhere
Web forms email a shared inbox. Partner leads sit in a spreadsheet. Nothing has an owner.
The clock never starts
No SLA, so nobody is late. Speed to lead is a story people tell rather than a number anyone sees.
The stages are fiction
Reps work around the CRM instead of in it, so the pipeline reflects what was typed, not what happened.
The numbers disagree
Marketing reports one figure, finance another. The ad platforms optimise on whatever they can see.
One system, from first touch to funded.
Custom CRM, the integrations around it, and the reporting layer above it — designed together, because that is the only way the numbers ever agree.
Custom CRM
Data model, stages, permissions and workflows shaped to the business — not a template with fields renamed.
Custom CRM development →Integrations and automation
Partner ingest APIs, dialer, documents, e-signature, messaging — with the compliance gate in front of all of it.
Systems integration →Attribution and reporting
Funnel milestones pushed server-side to the ad platforms, deduped, so bidding optimises on revenue.
Data and reporting →An owner in seconds, chosen on merit.
Round robin assumes every lead, every rep and every workload is equal. Ours weighs live capacity, tier and six months of conversion, then starts an SLA clock the moment the record exists.
See how routing works →An assistant that knows when to stand down.
Relay texts as the rep, captures the qualifying floor, and hands the thread back the moment a human replies, the merchant asks for a person, or the message ceiling is reached. It never asks for a financial identifier, because there is nowhere to write one.
See how Relay works →Four stages. No hand-off to a delivery team you never met.
Sit with the floor
We watch the work happen before proposing anything. The constraint is rarely where the brief says it is.
Draw it first
What connects to what, who owns which step, where each number comes from. Signed off before a line is written.
Ship in slices
Working software in front of real users early, in your repository from the first commit.
Stay on
The engineers who built it are the ones who keep it running. There is no support tier to escalate through.
You don't need to know which service to ask for.
Our CRM doesn't fit how we work
Stages nobody uses, fields nobody fills, a team working around the software instead of in it.
→02Our systems don't talk to each other
A lead arrives and nothing routes it. The data never reaches the place decisions get made.
→03We can't trust our numbers
Marketing reports one figure, the CRM another, and nobody can say which one is right.
→04It doesn't exist yet, so we need it built
The process is specific enough that no product on the market covers it properly.
→The commitments most firms won't put in writing.
Commercially inconvenient, which is exactly why they are worth publishing.
“The repository is created in your organisation from the first commit — not transferred at the end, which is the arrangement that goes wrong. We take no commission, referral fee or partner margin on any software we recommend, which is what makes the recommendation worth having.”
Thirty-plus platforms, shipped against.
Platforms we implement, services we build on, and the infrastructure underneath. None of these marks means a partnership — it means we have shipped production code against their API.
Tell us what's happening.
You do not need to diagnose it first. Thirty minutes, no predetermined package, and a straight answer about whether we're the right people.